Yesterday, we had a conference call with Blue Ion, of South Carolina, and they put together a Wordle of a brand tonality survey we had taken describing the Newbury development. Wordle is a great tool to see what the actual message you’re trying to portray. From Wordle’s site: Wordle is a toy for generating “word clouds” from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text. Check Newbury’s Wordle out!